What do we say, how do we say it, and why should anyone care?
I work on the creative concept and communications of brands, venues, events and projects.
What interests me most is finding the idea that a consistent, recognizable communication can then be built from. What a project's voice should be, what it should talk about, what content and campaigns should be built around it, how it should show up across different platforms, and how it reaches the people it is meant for.
That can be a complete marketing and communications direction, a campaign, an event concept, a social strategy, a video format — or a single well-judged idea.
In creative work, too, I don't like separating the idea from the execution. I don't want to make presentations about what should be done. I much prefer it when we actually go and do it, together, as a team.
What I work on
- Creative strategy
- communications
- marketing
- campaign concept
- brand
- social media
- content development
- video formats
- copywriting
- tone of voice
Selected work
- 01
TETØ
I work across many areas of building TETØ's communications and creative world — from daily social content through campaigns and in-house video formats to events.
- 02
Rézangyal — Ki az a TAG?
In 2013 I was the lead of one of Rézangyal's large-scale campaigns — "the TAG" — but I didn't only appear in the project: I worked on a significant part of the creative concept and the communications, and took part in organizing the related events.
- 03
Mad Scientist
As Marketing & Creative Strategist I work on Mad Scientist's communications, marketing, campaigns and creative projects. Mad Scientist is an experimental Budapest craft brewery running since 2016, a brand built from the start on innovation and on questioning established categories.
- 04
PONT
A venue is more than a space and a programme. At PONT, beyond the name and the business concept, we also shaped the communications, the social channels, the advertising and the programme structure together.
- 05
Meex
As marketing coordinator I worked on campaigns, social media communications and copywriting.